Dr. A.L. Sharada serves as the CEO of Population First and leads the media advocacy campaign for gender sensitivity known as Laadli. Under her guidance, Laadli has engaged with numerous influencers in the print and electronic media, scriptwriters, Advertising professionals and content developers through awards, fellowships, workshops, and consultations. Additionally, she was a member of the Central Board of Film Certification (CBFC) and played a crucial role in initiating gender analysis of advertisements and films in print media. Dr. Sharada regularly reviews and scores ads for their gender sensitivity in Campaign India.
In June 2009, she received an invitation from the US government as part of the International Visitors Leadership Programme to discuss the "Role of NGOs in addressing Global Gender Issues."
Furthermore, Dr. Sharada has been appointed as an International Consultant by the United Nations Population Fund (UNFPA) in Bangladesh. Her role involves developing media sensitization modules focused on Gender-Based Sex Selection (GBSS) with an emphasis on promoting positive portrayals of girls and women to challenge societal biases favoring sons.
Dr. Sharada holds a Doctorate in Sociology from the Central University of Hyderabad and boasts over 35 years of experience in the Development Sector. Her career began as a faculty member at the Central University of Hyderabad, and she later taught at the Indian Institute of Health Management Research (IIHMR) in Jaipur. She has undertaken various short-term consultancy assignments for UNICEF and UNFPA in Rajasthan, Gujarat, and Maharashtra, and has conducted numerous programs for NGOs in Uttar Pradesh and Rajasthan on a wide range of issues. Dr. Sharada has also provided training programs for personnel from international agencies, NGOs, and government departments, focusing on gender, reproductive and child health (RCH), and communication planning.
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29th December 2023
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14th December 2023
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13th December 2023
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13th December 2023
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29th November 2023