THE NEED
Marine litter poses a vast and growing threat to the marine and coastal environment. Around 8 million tonnes of litter enter the marine environment every day endangering the species in the ocean. Among the litter found in the ocean, plastics constitute around 90%. Every day, tonnes of this waste is washed back to the beaches. Mumbai's once pristine shoreline is now filled with litter. While municipal workers clean the beaches every day, there is a need for greater citizen involvement, more frequent cleaning and effective waste management.
SOLUTION
Clean Shores Mumbai strives to enhance the overall state of cleanliness and waste management at the shores of Mumbai by engaging citizens and complementing the efforts of the Municipal Corporation.
The beaches are equipped with infrastructure needed for maintaining cleanliness. This includes dustbins, hand carts, appeal boards and other cleaning materials.
The MCGM's own resources are supplemented with additional cleaners appointed for collection and segregation of waste. Citizen volunteers also participate in large numbers.
In order to dissuade people from littering, spitting and urinating on them, walls on the sea shore and approach roads are painted and maintained.
The waste collected is cleared from the beaches in collaboration with the MCGM. Waste that has been segregated by Safai Saathis is sent to a waste treatment centre to be recycled.
To ensure community involvement, task forces consisting of members from the local communities, NGOs and the Municipal Corporation are formed to ensure successful implementation and monitoring.
Covestro (India) Private Limited
Fedex Express Transportation & Supply chain services (India) Pvt Ltd
Municipal Corporation of Greater Mumbai
NSS Cell, Mumbai University
