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LET'S READ
OVERVIEW
UPDATES
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THE NEED

Reading is foundational to learning, yet many children struggle to develop the fluency and comprehension skills required for academic success. When children find reading difficult, they often fall behind in school, lose confidence, and gradually disengage from classroom learning.

Evidence consistently shows that children who read for pleasure demonstrate stronger cognitive development, improved language and communication skills, better academic performance, and greater creativity and confidence.

However, for many children growing up in underserved environments — including municipal schools, informal settlements, construction sites, street situations, and children’s homes — access to engaging reading materials remains extremely limited.

In many cases, children are exposed only to textbooks, with little opportunity to explore stories that spark imagination or reflect their lived experiences. The few reading resources that are available are often not age-appropriate, linguistically relevant, or culturally relatable, and are rarely available in sufficient numbers.

Without regular exposure to enjoyable and meaningful reading materials, children may begin to associate reading solely with academic pressure rather than curiosity, exploration, and joy.


SOLUTION

Let’s READ promotes reading for pleasure by ensuring that children have regular access to well-written, beautifully illustrated, multilingual, and culturally relevant books. The programme focuses on creating joyful reading environments where children can discover stories that reflect their languages, experiences, and imagination.

Books are carefully curated based on age and reading levels, language competencies, reading assessments, and local context, ensuring that children are able to engage meaningfully with what they read. The collection draws largely from Indian publishers, celebrating diverse languages, themes, and storytelling traditions.

Through partnerships with schools, NGOs, and community organisations, Let’s READ works to build sustainable reading ecosystems for children growing up in underserved environments.

The project's key interventions include:


- Curated mini-libraries are set up in schools, non-formal education centres, community spaces, and children’s homes, typically consisting of around 130 carefully selected books.

- These spaces are designed to be welcoming and accessible, encouraging children to explore books independently as well as together with peers.

- By creating dedicated reading spaces, the programme helps transform reading from an academic task into an experience of curiosity and enjoyment.
- For many children from underserved communities, owning a book is a rare experience. The programme provides personal book sets to children who otherwise may not have access to books at home.

- Owning books fosters a sense of pride and connection with reading, encouraging children to continue exploring stories beyond programme spaces and develop a lasting reading habit.
- Interactive reading sessions bring stories to life through author interactions, storytelling sessions, and volunteer-led reading activities. These engagements help strengthen listening and comprehension skills while creating positive emotional associations with books.

- Such experiences also demonstrate that reading can be a shared, joyful activity, not just an academic requirement.
- Building a sustained reading culture requires confident facilitators who can nurture children’s interest in books. The programme therefore trains teachers and NGO staff in methods that support reading engagement.

- Training focuses on effective read-aloud techniques, selecting books suited to children’s reading levels, and creating classroom environments that encourage reading for pleasure.

- This helps ensure that the reading culture continues well beyond the programme’s direct interventions.
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LATEST CONTRIBUTORS
ARITRA MITRA
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ANANDU B AJITH
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ARITRA MITRA
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EKTA MEHTA
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Uday K
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Abhishek Pant
Abner Remedios
Maaz Sheikh
Abhinav Akash
Ayesha Soares
Dipaali Juneja
Vineet Bobade
Praveen Kumar Subudhi
Sudeep Dhariwal
Pardeep Garg
Syama Nair

OUR IMPACT

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Libraries set up
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Support the Let's READ Campaign

A set of 5 books for a child costs only Rs. 500. A mini library (consisting of 125 books) costs Rs. 15,000. Sign up as a fundraiser, get your company or school involved or donate. Your contributions have the power to change lives.


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UPDATES


LET'S READ CAMPAIGN ACTIVITIES IN CHENNAI
The Let's READ Campaign, supported by FedEx India, conducted reading sessions in Chennai schools, with 18+ FedEx employees engaging students through storytelling and assisted reading. The initiative received positive feedback, with requests to extend
Read more...

Let's READ Campaign Activities in Chennai

4th April 2025

The Let's READ Campaign, supported by FedEx India, conducted reading sessions in Chennai schools, with 18+ FedEx employees engaging students through storytelling and assisted reading. The initiative received positive feedback, with requests to extend it to Bangalore.


LET'S READ CAMPAIGN WRAPS UP SUCCESSFULLY ACROSS SCHOOLS IN MUMBAI AND PUNE
UBS Business Solutions India and Credit Suisse and their teams of employees contributed to the Let’s READ campaign in Mumbai and Pune. 3200+ students from multiple schools benefitted through gifting of mini libraries, book sets, animated
Read more...

Let's READ Campaign Wraps Up Successfully Across Schools in Mumbai and Pune

15th April 2024

UBS Business Solutions India and Credit Suisse and their teams of employees contributed to the Let’s READ campaign in Mumbai and Pune. 3200+ students from multiple schools benefitted through gifting of mini libraries, book sets, animated reading sessions by professional storytellers and training for teachers. 150+ employee volunteers conducted assisted reading sessions in some of these schools.




STORYTELLING DELIGHT: AKANKSHA SHINDEWADI BMC SCHOOL JOINS LRC ACTIVITY
240+ students from Akanksha Shindewadi BMC School, Mumbai were engaged in reading by employee volunteers from Khaitan & Co. The children had a fun filled day attending storytelling activities, storybooks selection and doing assisted reading
Read more...

Storytelling Delight: Akanksha Shindewadi BMC School Joins LRC Activity

15th April 2024

240+ students from Akanksha Shindewadi BMC School, Mumbai were engaged in reading by employee volunteers from Khaitan & Co. The children had a fun filled day attending storytelling activities, storybooks selection and doing assisted reading




BUILDING BRIDGES THROUGH BOOKS: LET'S READ CAMPAIGN BY WTW INDIA PVT. LTD. LEAVES LASTING IMPACT
Under the Let's READ project supported by WTW India Pvt. Ltd., 1000+ students benefited from the Senior Secondary School - Dhankot and Daultabad, Gurugram, Government Senior Secondary School, Saket and Saraswati Vidyaniketan, Mumbai. While 5000+
Read more...

Building Bridges Through Books: Let's READ Campaign by WTW India Pvt. Ltd. Leaves Lasting Impact

15th April 2024

Under the Let's READ project supported by WTW India Pvt. Ltd., 1000+ students benefited from the Senior Secondary School - Dhankot and Daultabad, Gurugram, Government Senior Secondary School, Saket and Saraswati Vidyaniketan, Mumbai. While 5000+ reading books and 49 mini libraries were set up in these schools, the students enjoyed the assisted reading sessions conducted by 60+ employee volunteers from WTW. They now look forward to reading the books gifted to them