UNITED FOR ROAD SAFETY
Driving public awareness and behaviour change for safer road usage
CAUSE AREA:
Public Safety
SDG FOCUS:
INTERVENTION AREA:
Road Safety
OVERVIEW
UPDATES
GALLERY
PARTNERS

THE NEED

The Global Status Report on Road Safety reaffirms our understanding of road traffic injuries as a global health and development problem. More than 1.2 million die every year on account of road crashes, and as many as 50 million others are injured. Over 90% of the deaths occur in low-income and middle-income countries. India is the global leader in road accident-related deaths. According to the Ministry of Road Transport and Highways, in 2019, around 1,51,113 people were killed and 4,51,361 were injured in road crashes in India.

SOLUTION

In recognition of the urgent need for road safety interventions and in line with the United Nation's Decade of Action for Road Safety, we undertake a coordinated response to the problem, which includes the development and implementation of a multi-sectoral strategy on road traffic crash prevention. Each of the projects is implemented through a collective impact model involving government stakeholders, local community members, donors, and partners.

• Training sessions are conducted with college youth to ensure that they are equipped with the knowledge they need to be safe riders.
• Applicants of the learner license, as well as participants who have failed the two-wheeler license tests, are offered a 45-minute training session at select RTO premises
• Practical training is made possible through assessment on a two wheeler simularor
• Road safety clubs are formed to reinforce messages of safety
Project VIA partners with schools for long-term engagements with children, teachers, & parents to
• Conduct a road safety audit around the school
• Train children on road safety
• Sensitize teachers & parents on ensuring child road safety
• Engage local traffic police
Project Jeevan Doot works on creating a force of first responders to improve emergency care for road crash victims by:
· Identifying blackspots & accident-prone areas
· Mobilizing citizen volunteers around these areas to become Jeevan Doots
· Training Jeevan Doots in first aid for post-crash care, Good Samaritan law, etc.
· Equipping Jeevan Doots with a first responder kit
· Conducting periodic meetings with Jeevan Doots
· Recognizing services of Jeevan Doots on public forums
As part of our Slow Down campaign, we conduct awareness drives, particularly around blackspots or high accident-prone areas in the city, to:
• Help police officials track and enforce speed limits
• Educate motorists on laws & penalties
• Emphasize the risk associated with rash driving
· Educating road users on the perils of distracted driving
· Orienting motorists on the penalties for drinking and driving
· Sensitizing motorists to not encroach zebra crossings

OUR IMPACT

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Individuals sensitised on road safety

UPDATES


PROJECT SWABHIMAAN SUCCESSFULLY TRAINS OVER 15,000 LMV/LCV DRIVERS NATIONWIDE IN DEFENSIVE DRIVING
United Way Mumbai with the support from Mahindra and Mahindra Financial Services has been implementing the ‘Swabhimaan’ program. The program aims to educate and train commercial drivers in defensive driving techniques.
Read more...

Project Swabhimaan successfully Trains Over 15,000 LMV/LCV Drivers Nationwide in Defensive Driving

29th April 2024

United Way Mumbai with the support from Mahindra and Mahindra Financial Services has been implementing the ‘Swabhimaan’ program. The program aims to educate and train commercial drivers in defensive driving techniques.


LAUNCH OF THE SPEED OBSERVATION STUDY REPORT AT THE GLOBAL ROAD SAFETY PARTNERS MEET IN APRIL 2023
The speed observation report prepared by United Way Mumbai in collaboration with IIT-Bombay was launched at the GRSP Meet on 4th April 2023. The study enables to advocate and encourage the need to respect speed limits on city roads and aims to enhanc
Read more...

Launch of the Speed Observation Study Report at the Global Road Safety Partners Meet in April 2023

29th April 2024

The speed observation report prepared by United Way Mumbai in collaboration with IIT-Bombay was launched at the GRSP Meet on 4th April 2023. The study enables to advocate and encourage the need to respect speed limits on city roads and aims to enhance road safety with a focus on public mobility, and speed management policies.


BEST CSR IMPLEMENTATION PARTNER AWARD
United Way Mumbai received the best CSR implementation partner award by Mahindra & Mahindra Financial Service Ltd. This award has been given to us for our work in the field of Road Safety. It was given on 7th February 2024.
Read more...

Best CSR Implementation Partner Award

29th April 2024

United Way Mumbai received the best CSR implementation partner award by Mahindra & Mahindra Financial Service Ltd. This award has been given to us for our work in the field of Road Safety. It was given on 7th February 2024.



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