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THE BLUE RIBBON MOVEMENT TRUST

  022-24047955
  www.brmworld.org
  ashok.k@brmworld.org
The Blue Ribbon Movement (BRM) is nurturing youth leadership and connecting communities through deep democracy. It is a youth-led movement that builds youth leadership through civic action in communities. Round the year we do various programs to build active citizenship in youth.

Appeal

A dream city
A dream every day
The one we all deserve, made into reality by each of us!

Join us to become a part of the change you wish to see in your city!

In Mumbai alone, we are all affected by:
- Potholes: 16000 potholes in 2022 alone, claiming the lives of 5626 people between 2018 and 2022.
- Waste generation: 68.8 million metric tonnes per year generated, but this was not collected.
- Access to Public facilities: 58% of toilets have no electricity

These civic issues affect our everyday! Our daily commute, our health and our overall safety!

We from BRM work towards creating a systemic resolution of these civic issues in a city broadly across 8 major categories :
- Road safety,
- Solid Waste Management,
- Public Facilities Hygiene,
- Drainage Issues and Sewage Management,
- Maintenance of Public spaces (parks, lakes),
- Street Lighting,
- Water Distribution and Supply,
- Pollution.

While all these problems are cyclical, occurring across one or another neighbourhood weekly, the best part of the solution is that there are government bodies which are both in charge and highly responsive when citizens raise grievances. The real challenge is the prioritization of which civic issue and in which neighbourhood to ensure timely and cyclical action.

Hence, at BRM, we work with 100s of youth (selected from various colleges across the city living across different wards) on a monthly basis to :
1. Empower themselves with the knowledge of how to raise complaints to the proper authorities and ensure the most effective and timely resolution of pressing challenges
2. Transform into a youth leader, a guardian of the neighbourhood they live in and ensure cyclical maintenance of civic facilities
3. Inculcate the concept of being an active citizen for their lifetime by spreading awareness and encouraging everyone in their circle to raise complaints to better the living conditions of any city in India

Its a journey of impact, growth, and change for our youth, for we believe when you work for society, you transform yourself!

We invite you to support the movement that enables young people to realise their role as active citizens and impact all our lives, like Shridhar, who worked in his community, engaging with citizens, corporators and the municipal corporation to resolve the issues his society faces. Watch his change journey here: https://www.youtube.com/watch?v=j9AFt0i-VP8

Who doesn't want to live in a city they live and thrive in? Make your every day better!
Donate Rs.1000/month or a one-time donation of your choice.

Thank you!

Photos / Videos

2 photos/videos found.

Cause Area:

Social Civic & Community Development

Fundmeter:

32650 of 1200000
Fundraiser Rating

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LATEST CONTRIBUTORS
ADIL BASHA

Our Fundraisers

Ashok Krishnan
Fundraiser Bronze
29650 of 1000000

Fund Utilization in 2024

Total funds raised in 2024 - INR 250000
Project NameYouth Movement & Community Connect
Amount Utilized (INR)250000
Project DescriptionA citizen-led civic movement for engaging the youth of Mumbai and building active citizenship for a better city
LocationsMumbai suburban > Maharashtra (MH)
CausesEducation > Awareness & advocacy
Beneficiary GroupWomen,Others
Beneficiary DescriptionWorked with young people (18-30 years old) across gender and socio-economic class from across the city of Mumbai.
ImpactEngaged the youth of the city to
- build awareness about their city
- being active citizens
- spread understanding about civic issues and encouraging the citizens of Mumbai to be active citizens
Activities Conducted
NoActivity / Item / BeneficiariesQuantity / Number, if applicable
1 Youth 100

Fund Utilization in 2023

Total funds raised in 2023 - INR 107500
Project NameYouth Movement & Community Connect
Amount Utilized (INR)107500
Project DescriptionBuilding leadership of young people in Mumbai Metropolitan Region by working on solving the local civic issues in their communities.
LocationsMumbai City > Maharashtra (MH),Mumbai suburban > Maharashtra (MH),Thane > Maharashtra (MH)
CausesEducation > Awareness & advocacy,Education > Non formal education,Public Safety > Road safety,Environment > Waste management &Clean up
Beneficiary GroupOthers
Beneficiary DescriptionWe work with young people in the Mumbai Metropolitan Region in the age group of 16-26 years.
Impact5850+ Individuals Reached
330+ Complaints filled
40 Events
3520+ Volunteering Action Hours
6120+ Volunteer Learning Hours
Activities Conducted
NoActivity / Item / BeneficiariesQuantity / Number, if applicable
1 Community Connect NA
2 Youth Movement NA


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